THE MISSION
We have to break the habit of rushing into solution-mode...Creative tension starts with research. “Supposing is good, finding out is better” — so said the patron Saint of UX, Mark Twain. The topic touches on the importance of being comfortable with not knowing the answer to a problem until we've explored and understood for the client:
- What are your business needs, pains and objectives?
- Who is experiencing the problem?
- How are they experiencing this problem? and
- What's the context in which they're experiencing the problem?
A HEROIC JOURNEY
If we design solutions based solely on past experience, it's a lazy approach and borderline immoral. We're very likely to use old learnings from former projects for previous clients without understanding the business problems of our client and in turn their customers issues. Symptoms can be misleading. To develop lasting solutions, the process of design must start with the intention of finding out the correct answer to the correct problem.
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About Greg Twemlow
Greg Twemlow is CEO of Keystone, a Strategic Advisor and a Leading Expert on LEAN Startup for New Ventures and Enterprises
I combine technical depth with business savvy & creative flair and an ability to think analytically. Use me for your most challenging and complex projects where you simply have to have the desired outcome without delays or cost blowouts. Yours could be a greenfield project or one that has stalled, I am the person who will take charge so you can focus on your business. I have worked internationally for more than 25 years and maintain a powerful business network. Whether you are bootstrapping a new venture, revitalizing an existing company or working on an exit strategy, you need at least a sounding board and more usually you need wisdom, experience and business smarts. Advise, consult, strategize, devise, implement, manage, mentor - that's my niche and what I do everyday.
